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Upgradia: Another Term for the Marketing Vocabulary

In recent years, we’ve learned about friending, showrooming, tweeting, pinning, blogging, twerking (oops, how did that show up here? :-) ), and a whole lot more. Today, we can add “upgradia” to our...

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An Interesting New Concept: “Sympathetic Pricing”

As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing. According to Trendwatching.com, sympathetic pricing is driven by...

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Free Resources from Trendwatching.com

Trendwatching.com is an excellent source of information about current and emerging trends around the globe: “Established in 2002, we help forward-thinking business professionals in 180+ countries...

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Guilt-Free Laundry Coming Soon

  In keeping with our two earlier posts this week (see 1 and 2), we continue to look at sustainability. At present, we study the concept of guilt-free laundry coming … The post Guilt-Free Laundry...

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